We have worked out the method of researching various areas of chemical industry; the method of researching product-market groups at different stages of production process. The analyses we carry out concern various technologies, from earth gas processing to washing powder production technology. Each research includes studying the market of specific resources which are a link of a given technological chain both from the perspective of manufacturers and also from the point of view of final clients’ preferences. The research can concern Polish as well as foreign markets.
Our primary achievements in this field concern research of the markets of the following raw materials:
- methanol
| - glycerol |
- benzene
| - stearin |
- MTBE
| - olein |
- formaldehyde
| - distilled fatty acids |
- synthetic resins
| - pectins |
- silver nitrate
| - premixes |
- silver carbonate
| - sodium perborate |
- gold potassium cyanide
| - surface-active substances |
- platinum and palladium comp.
| - various plastics |
- styrene polymers
| - non-iron ores & metals |
We have carried out raw materials market research on behalf of many local chemical plants
e.g. DWORY, STREM, ROKITA, POCH, IZO-ERG, ERG-BIERUN
as well as international corporations
e.g. BASF, DOW, HENKEL, PPG, SAINT-GOBAIN, TIKKURILA, ICI
CONSTRUCTION AND BUILDING MATERIALS MARKET RESEARCH
As far as the market of construction materials is concerned, two areas may serve as most visible examples of the research methods we use:
- PRODUCT MARKETS MEASUREMENT
It is a rather specific type of research, usually aimed at determining main quantitative market parameters for a given product group. Regarding the methodological aspect, three characteristic features of such research can be distinguished:
- close relation between field research and secondary sources analysis
- running field research on many different samples simultaneously
- adopting the model of general balance of product streams for defining the features of a given market
- RESEARCH FOR PRODUCTS POSITIONING
These concentrate on defining the optimal marketing model for a given product. They are a combination of qualitative (focus group) and quantitative research. The latter are usually run on the main sample consisting of target clients and additional samples consisting, for example, of opinion leaders. The sample to quantitative research is selected depending on the target group for a given product and its size is determined based on the same assumption regarding attitude changeability.
About our activities for buidling industry see also:
RESEARCH OF SHOPPING CHAINS AND BUYERS TYPOLOGY
Our organization has worked out specific research methods useful in diagnosing retail & wholesale chains. The research we carry out may concern the analyses of a whole network or its spatial differentiation. Depending on the area under investigation, the methods we employ enable us to accomplish various aims in adjusting to individual needs. Most often they concern:
- client characteristic and segmentation (complete with the analysis of purchase basket, access plan, and multi-factor analysis of the changeability of attitudes and behaviours)
- assessment of client servicing quality and determination of the level of client’s satisfaction with the purchase (complete with the weight factors analysis and client fidelity analysis)
- assessment of advertising and promotion campaigns effectiveness, loyalty actions
- image and comparative analyses
- creating semantic profiles according to determined variable groups
The analyses mentioned above have been conducted on a broad scale among others in ALBERT supermarkets and HYPERNOVA hypermarkets since 2002 regularly.
During the last 2 years we have conducted approximately 150 000 personal questionnaire interviews with modern trade customers.
Beside traditional quantitative and qualitative market research, we have long lasting experience in carrying out for commercial chains:
- price monitorings
- mystery shopper research
