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We have been continuously present at the market of research and consulting services since 1990. A few years we worked under the name of IBP Wasniewski & Spolka. MARKETING RESEARCH – MARKET ANALYSES – CONSULTING Our mission is to assist companies and institutions in the process of suiting their activities, in the best possible manner, to the environment and active market creation. - Firstly, we help to take the right decisions through carrying out marketing, organizational and economic research and market analyses as well as providing consulting services in respect to business strategies and operations.
- Secondly, we provide assistance in the implementation of the decisions taken by creating work plans, organizing and supervising work activities and trainings.
Our activities primarily concern advanced projects for industries such as: CHEMISTRY – CONSTRUCTION – MODERN TRADE Due to the over dozen-year long experience in selected product-market groups and the management of innovatory projects we have worked out our own, unique research and analytic methods, already successfully implemented by other consulting and research companies. Extensive experience combined with expertise in the selected fields have enabled us to remain independent, all of us the features particularly valued by our clients. EXPERIENCE – SPECIALIZATION – INDEPENDENCE We have a long, extensive experience in accomplishing projects concerning: - Marketing research and market analyses (quantitative, qualitative, exploring, in-depth, group, expert and omnibus)
- Strategic consulting (complex analyses of companies, restructuring programs, repair programs, development strategies)
- Operational consulting (business plans, marketing plans, plans of promotions, programs related to assortment policy development, distribution policy optimisation programs, concepts of marketing services organization)
- Economic, organizational and marketing analyses (valuation of business enterprises, investment effectiveness estimates, financial projections, SWOT and portfolio analyses)
- Trainings (organization and management, marketing, selling, communication)
Our organization was the first one in Poland to work out and successfully implement many unique research methods, such as for instance: - method of estimating market share of particular companies within the one product group market, taking into account the specifics of the distribution system. This method enables fundamental differentiation between the structure of competitors on the side of the supply and the structure of competitors on the side of the demand and thus efficiently estimate competitive position of particular players on the market in a given time period
- methods of analyzing competitive environment, which, based on market share distribution one can determine aggregate competitive pressure which is exerted upon each company and divide such pressure into price competitiveness and market positioning. From the economic point of view this method enables to determine the budget which should be attributed by each company for the purpose of defending its so-far position and further expansion
- method of estimating the size and value of good flow in the system of building materials distribution; comparing distribution channels (long – classical, direct selling to the construction site, baumarket channel) with recipients segment (do-it-yourself, buy-it-yourself, small professional, big professional) and particular sources of supply
- method of analyzing the market value of makes and brands that are currently present on the markets of particular products groups. In this method the results of field research on the image and recognition of particular makes and brands are presented, using econometric model, as concrete economic values
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